A Shopify relaunch built for a growing D2C skincare brand
Retail & E-commerce
The Challenge
A direct-to-consumer skincare brand had outgrown its original store theme — slow load times and a cluttered checkout were holding back conversion as order volume grew.
The Goal
Improve page speed and checkout completion while giving the brand a design system that could scale with new product lines.
Our Strategy
We audited the existing funnel to find where customers were dropping off, then rebuilt the product and checkout experience around the friction points we found.
The Solution
LeafOne rebuilt the storefront on Shopify with a custom theme, streamlined checkout, and integrations for subscriptions, reviews, and email marketing.
Key Features
Technology Stack
Services Used
Design & Infrastructure
A lighter, faster visual system built around large product photography and clear pricing, aligned to the brand's existing identity.
Shopify-hosted with app integrations for reviews, subscriptions, and email capture connected through native APIs.
Results
Faster page load times and a smoother checkout flow contributed to a meaningful lift in conversion rate within the first quarter after launch.